Livery Academy Awards
2024-25 Brief
Create a community-based product or business
Brief and Roles
You are pitching to investors to raise up to £2,000,000 to create a business or product that will:
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Create a business or product that will promote or provide a benefit to your local community or a wider based community with a shared purpose
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Use new technology or find different ways to use existing technology
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Either be entirely new or add an extra dimension to something that already exists
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Be readily understood and attractive to the market
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Be commercially viable and offer a genuine return to investors
You must assign roles among your team to research, develop and launch your product or service and:
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Demonstrate how you intend to manage and grow your product or service successfully from development to five years after launch.
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Produce a business plan for your product or service and show five-year annual projections for income, costs, and profits.
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Explain what will be projected financial returns on that investment after 5 years showing an understanding both of expenses and realistic income projections.
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Explain the technology that you intend to use.
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You do not need to pitch for the full £2,000,000. But be realistic about your expense assumptions – labour, technology, market research and programming all cost more than you may think.